digital marketing level 4

In this blog, we’ll be discussing what the level 4 digital marketing qualification consists of and what the benefits are for a learner to complete it, and the benefits for employers.


So, what does the course consist of?

This course covers technical and theoretical digital marketing techniques that learners will learn over 18 months. We cover everything from the ethical principles and legalities of digital marketing to literally creating fully-fledged Pay Per Click (PPC) marketing campaigns.

There is a lot to do and learn, but when the effort is put in, the more learners will get out of it. The great thing about the course is that it can mostly all be done online with manageable tasks to complete every month. The course is broken up into different units that cover many digital marketing activities and these are split into sections that the learners can read through, watch videos and tutorials and then complete the activities in a variety of ways, ranging from question and answering to reflective discussions that can be assessed and signed off along the way.


How will this course help learners in their careers?

This course will put learners in a brilliant position to help their businesses grow and opens lots of doors for them in their future careers. The amount of knowledge and experience of proven digital marketing techniques will be incredible, your trainer coach is always on hand to help guide them through things they don’t understand and to show them tailor made platform walkthroughs.

The people who finish this course will be equipped with an extremely sort after skill set that usually takes years to compile – it’s a fantastic course for career progression and learners will be able to tackle obstacles in new, current ways to ensure their business thrives in today’s ever increasing digital world.


What are the benefits for employers?

If an employee completes this course, you will have someone in your company who can then improve your website traffic, set up competitive PPC campaigns, improve your organic SEO rankings, create email campaigns and manage your social media platforms and much more.

All the things your employee will learn will really help increase your brand’s digital exposure and in doing so, your revenue will increase.

They’ll become a jack of all trades in digital marketing, which puts your business in such a great position to surpass your competition by utilising their new skills.


Hear from some of our learners:

“I have only been doing the course for a couple of months, but I can say with certainty that it is shaping up to be very worthwhile and I believe it’s going to help me in my current job and future career and give me the skills and knowledge to succeed. A bonus for me is that my trainer, Tom, has years of experience in digital marketing, and I’m very lucky to have him as my teacher and mentor.”

-  Samuel Boult, Marketing Executive (Retail Merchandising Services)

If you would like to find out more information about our fully funded Digital Marketing qualification, contact our team on 01443 749000 or email:

September 14, 2020
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